If you rely on any sort of visual media for your marketing or brand awareness activities, good photos are your most effective tool. A full 75% of all shoppers rely on product photos to assess whether or not to make a purchase.
Meanwhile, high-quality visual content is 40% more likely to be shared across social media. That’s why it is so important to avoid making the rookie website photo editing errors that can sink even the most well-thought-out campaign.
Editing website photos the right way isn’t rocket science. Make sure to avoid these simple mistakes when editing photo details.
- Incorrect Cropping
This is one of the most common mistakes we see on social media. If you crop too much or too little, you risk missing out on important details from your visual content, meaning that your audience only gets half of the story. Make sure you know the aspect ratio and correct positions for photos on the social media platform or web manager that you are using.
- Forgetting to Re-size
Resizing your photos before posting is essential. If you forget to do this, your content will look stretched-out, grainy, or just plain weird.
Once you know the correct dimensions for the format you are publishing on, you can use a variety of simple photo editing tools to get the job done right. For example, this free image resizer from Adobe has everything you need to create perfectly sized photos on any platform.
- Sharpening Too Much
We all want content that is high-quality and allows the important details to shine through. However, if you sharpen an image too much, it starts to look grainy and a little bit creepy.
Sharpening is rarely even necessary for most content. Always look at the image through the eyes of the user to see if that much detail is really necessary.
- Excessive Re-Touching
In 2022, let’s all agree to leave over-editing models behind us. Audiences do not want to see models that have been re-touched to the point where they barely resemble actual human beings.
A little bit of touching up is fine, but do not go overboard. If your model starts to look like a Barbie doll or a yassified meme, it’s time to take several steps back.
- Too Much Contrast
This is a simple error that even the most talented photo editors can make all too easily. Contrast is important with any visual content since brings out the best colors and brings important details to the forefront.
However, when you overdo the contrast, the whole image will start to fall apart. Always be very careful when adjusting the contrast on a photo to ensure that the whole image looks normal. Only focus on adjusting the contrast on certain, specific elements, rather than on the entire image.
No More Website Photo Editing Errors in 2022
In 2022, there is no excuse for making these website photo editing errors. We care about your content, which is why we have expert advice and guides on how to put out content that will always excel.
At our expertly-curated Social Media section, you’ll find insider tips on how to take your content game to the next level in 2022 and beyond.