You may have been reading about sticker marketing and wondered how it can possibly be successful in the world of digital marketing. It’s just stickers after all, isn’t it?
But that’s exactly where its power lies. In this blog post, we will share the forgotten advantages of sticker marketing and show you why it is time to invest in sticker printing this year.
Are you ready to find out all about the power of custom stickers? Then let’s jump in.
- Stickers are sharable
Stickers are the original social media. They were mostly used to inform a specific target group about upcoming events or to show alliance to brands and subcultures.
Why stickers? Because they are easy to share. They are small, colorful, and easy to spread, making them the perfect pocket-sized marketing campaign.
If you are still not convinced, think about internet-giant Reddit. Since 2005, the platform’s founders have only spent $500 on their marketing. On what? On stickers! Everywhere they went, they took their logo stickers.
They used the power of sharability by tagging lamp posts and billboards and handing out stickers to potential investors and consumers. In 2022, Reddit’s net worth is estimated at more than $10 billion dollars – and it all started with stickers.
- Stickers make you stand out
You and your competitors are likely investing in similar areas: search engine optimization, conversion optimization, targeted advertising. All of these aspects are absolutely essential and can deliver great results.
But why not stand out a little? We are not saying to do away with digital marketing – by all means, perfect it. But you can add to your online efforts with a low-cost online presence in a way your competition does not.
There are many sticker options that can help you do exactly that. You do not have to be stuck with a generic design. Instead, you can create stunning logos and slogans on eye-catching materials.
Just take a look at the holographic stickers below. How can your brand not stand out with such cool designs?
- Stickers have a high perceived value
The secret is, no matter how old we get, we love stickers. You cannot sit in a coffee shop without seeing a stickerbombed laptop these days, can you?
As a business, you can benefit from the allure stickers have on us by simply adding free stickers to every purchase. Why? Because free stickers are not seen as forms of advertising. Instead, we see them as gifts.
This drastically lowers consumers’ apprehension, making them more open to the messages you aim to send. Moreover, it connects the positive emotions generated by gift-giving to your brand and increases the chance of a repeat purchase.
If you love this tip, we recommend using vinyl stickers to add to your orders. These are waterproof and scratch-resistant, giving your customers the best possible experience and your stickers the needed longevity. If you are looking for the perfect vinyl stickers, be sure to search for the most reliable sticker printing companies.
And those are only some of the forgotten advantages of sticker marketing. Can you think of more? Or do you have any questions? Then please leave them in the comment section below.