If you’ve used Facebook, there’s a 50% chance you’ve seen a video for at least 10 seconds, with one in five being live streams. Anyone with a mobile phone or computer camera may easily stream live video to Facebook. Facebook Live has experienced 3.5 billion live broadcasts since its start in 2016. It’s hardly surprising that Facebook video marketing has become seductive for businesses, with a potential audience of 2.8 billion people and the possibility to sell things online to live audiences utilizing the Facebook Store or other e-commerce websites.
According to 82% of social media users, live video is more engaging than recorded video or social media postings because it provides spontaneous, unexpected, or surprising content. It also offers live product demonstrations and demonstrations, as well as behind-the-scenes happenings. They provide immediate responses to inquiries in a Q&A or “Ask Me Anything” format. Another reason why live video is interesting is the personal touch. When shops interact with their audiences during a Facebook live stream, they can build connections with visitors who become repeat buyers.
Allowing Facebook access to your camera on your phone or computer is all that is required to stream live to a Facebook Page or Group. A video replay is sent to your Facebook profile when the live stream concludes. You can stream sales from your Page365 Dashboard to Facebook and process them through your mobile app or storefront if you utilize Page365’s free add-to-cart website.
There are some tips on how to start and keep your audience engaged. Most Facebook users prefer to watch videos in “portrait” mode with a vertical arrangement. At the very least, your video should run for one hour. Make sure you are with someone and in front of the camera. Keep the audience watching and involved during the live broadcast by advertising freebies, new items, discounts, and promotions, which will be accessible after the stream. You may also share the replay on other social media outlets, emails, and websites and update it regularly.
Smaller businesses with an engaging, personal selling style live-sell consistently and regularly surpass larger organizations that try sporadic live-selling campaigns with less-than-stellar outcomes. Customers expect personal service and frequent engagement. They enjoy watching the same presenter and have a solid connection with them. They tune in regularly, just as they would for a favorite daytime chat program. Larger firms frequently need more personal touches, and many must broadcast regularly enough to attain the same success as smaller enterprises. People who are enthusiastic about selling and like doing it often operate successful small companies.
You have to reach out to audiences on Facebook. Live streaming on your Facebook Business Page is the best option to enhance your brand. Viewers who view your video on the website for your company or a particular product will immediately link it to your firm. Many people are eager to participate in live-selling due to its recent surge in popularity.
The business can appear impenetrable with so many well-known streamers already commanding the live-selling industry, making it challenging to get started. You require every bit of assistance with that. Check out live order automation like Page365, which makes laborious live selling tasks seem simple.