In December 2021, Instagram broke one of its own records: the platform surpassed 2 billion active monthly users.
First, you’re probably thinking, “Gee, that’s an ENORMOUS number of people!” It definitely is. Second, if you’re a business owner, you’re likely wondering what’s the best way to tap into some of those 2 billion Instagram users who might be interested in your products and services.
You need an expertly crafted Instagram sales funnel. Read on to find out how to do this with or without paid marketing.
The Top of the Funnel
You can think of the top of your sales funnels as a kind of large net. You scoop your net around the internet, picking up as many of your target audience as possible.
Once your customers are caught in your net, you can channel them to where you want them to make an action—purchase a product, sign up for a newsletter, or subscribe to a service.
In Instagram marketing, your funnel can only “catch” those who follow your profile. (Unless you pay for advertising, and then it literally pays to ask the question, “What are promos on Instagram?)
As you can already tell, the more engaged followers your profile has, the more people your sales funnel will, well, funnel.
In marketing speak, conversions are the people who’ll click through on your post. And that number is typically around 3 or 4 percent for any industry.
The Middle of the Funnel
Having a high follower count means nothing if no one engages with you.
When it comes to influencer marketing, those that succeed in getting people through their sales funnels know how to influence those Instagram algorithms. And that’s through keeping your followers talking to you and about you.
Engage your followers by:
- Posting exciting photos and videos
- Replying to comments
- Asking people questions when you post
- Including a CTA in every post
- Taking advantage of all the Instagram tools (like Stories and Reels)
- Post regularly and to a schedule
Once you have a really engaged following, it’s more important to keep them engaged than to add new followers.
The Bottom of the Funnel
If you’re planning an Instagram marketing strategy for generating leads, you’ll want to focus on capturing those people at the bottom of your sales funnel. These people are the most engaged with your brand and, therefore, the most likely to take the action you want them to.
Here, it’s essential to use the Instagram link in your profile’s bio to best advantage. Insert your campaign landing page, email sign-up, or product purchase link here to ensure those who want to interact with you can take their interest all the way through your funnel.
Craft an Instagram Sales Funnel Like the Experts
When creating your Instagram sales funnel, you must focus on transparent marketing. There’s nothing worse to a customer than feeling cheated or duped into engaging with something they actually didn’t need or want.
And once your funnel is up and running, you can’t just leave it alone. Check-in with your account regularly, tweak what isn’t working, and amplify what is.
For more digital marketing tips and tricks, browse the other articles on our blog.